The American Royal is an annual horse and livestock show, barbecue competition and rodeo held in Kansas City, Missouri. This campaign plays off a letterpress feel to help capture the western essence that the event has become synonymous with. Contemporary alternatives to the traditonal red white and blue help keep the design fresh.
American Royal Campaign
The American Royal is an annual horse and livestock show, barbecue competition and rodeo held in Kansas City, Missouri. This campaign plays off a letterpress feel to help capture the western essence the event is synonymous with. Contemporary alternatives to the traditional red white and blue help to keep the design fresh.
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