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The American Royal is an annual horse and livestock show, barbecue competition and rodeo held in Kansas City, Missouri. This campaign plays off a letterpress feel to help capture the western essence that the event has become synonymous with. Contemporary alternatives to the traditonal red white and blue help keep the design fresh.
![](https://cdn.myportfolio.com/70edca3a-6d3a-486e-9893-3c3bf15038e6/d4c0e7fb-a183-4eec-bcdd-19e8766925d7_rw_1200.jpg?h=46ef86b00f780bdd09be0ba28b60ab80)
![](https://cdn.myportfolio.com/70edca3a-6d3a-486e-9893-3c3bf15038e6/271cf68b-9b10-4d9b-96df-f1d0ff059f8f_rw_1920.jpg?h=778421ba27866f4a5ea229650d59a021)
![](https://cdn.myportfolio.com/70edca3a-6d3a-486e-9893-3c3bf15038e6/5aab2ab9-e62a-4fad-946e-0dfde3472529_rw_3840.jpg?h=2569e70567e8ecfae6c4197312c18953)
![](https://cdn.myportfolio.com/70edca3a-6d3a-486e-9893-3c3bf15038e6/b5886501-061b-401c-8d46-8ff215946b88_rw_1920.jpg?h=ee4203e1084fd9836be7b7a7667c7157)